Privacy Policy

1.    Personal Information We Collect

For the purposes of this Policy, "personal information" means any information about an individual or any information that can be used, either alone or in combination with other information, to identify an individual, including but not limited to an individual's name, postal address, email address, telephone number, and excluding any information exempted by applicable privacy laws.

When you use our Site or Services, we may collect the following personal information from you:

• unique identifiers and contact information such as name, email address and home address;
• payment information, such as billing name, billing address and transaction details. Credit card information is never visible to us and is handled entirely through secure, encrypted payment processors;
• information you choose to provide in a guest satisfaction survey following your visit;
• where tickets are purchased on account on behalf of a business or other organization, the business contact information of the individuals who place or administer those orders, such as name, title, and business email address.
• where you sign up for our newsletter, your name, email address and areas of interest;
• where you submit a media or content creator inquiry, information such as your name, contact information, media outlet, social media handles, content focus and links to your media kit;
• where you submit a travel trade or affiliate inquiry, business and contact information such as your name, title, organization, business email address and telephone number;
• where you submit a group, wedding or filming inquiry, information such as your name and contact information, event dates and times, group size and other details about your event;
• where you purchase a gift card or make a group booking, personal information about other individuals, such as the names and email addresses of gift card recipients and of guests included in your booking; and
• personal information about how you use our Site or Services and your ‎interactions with us and others, including information we collect automatically (e.g. using ‎cookies), as well as information we derive about you and your use of the Services. Such ‎information includes:
  •  Device and browser information: Like most websites and other internet services, we may ‎use cookies, local shared objects, log files and other technologies to automatically collect ‎certain technical and device information, including personal information, about you when you ‎interact with our Services, including but not limited to, device ID, internet browser, language, ‎computer operating system used, IP address, general location, domain name of your internet ‎service provider, access times, referring and exiting URLs, and other similar device and ‎usage information.
  • Activity and usage information: When you visit and use our Site or Services, we may collect information, including personal information, about how ‎you interact with us, such as domain name, pages you accessed and when, date and time of ‎your visit, the links clicked, searches, features used, items viewed, and time spent within the Site, including content viewed or downloaded, features used, links clicked, etc.‎‎

Your personal information may be collected when:

• you connect with us through social media, email, our Site, or other messaging service; and
• you purchase a ticket or pass, or make a reservation, booking or other purchase;
• you sign up for our newsletter or submit an inquiry through our Site, including a media or content creator, travel trade or affiliate, or group, wedding or filming inquiry;
• another individual provides your personal information to us, such as when you are named as the recipient of a gift card or as a guest in a group booking;
• you complete a guest satisfaction survey; and
• you otherwise access and use the Services, including our gondola, facilities, trails and other premises.

We encourage you to not provide us with any personal information beyond what is necessary and as requested by us.

Collection from Third Parties

We do not knowingly collect personal information from third parties unless you consent or we are otherwise exempted, required, or permitted by applicable laws to do so.
If we collect your personal information from a third party, we will only process that information for the specific purpose for which it was provided to us in accordance with this Policy and the policy under which that information was collected.

In some cases, we receive personal information about you from another individual, such as a purchaser who names you as the recipient of a gift card or a member of your party who provides your name and email address when making a group booking. Where you provide us with personal information about another individual, you confirm that you have the authority or consent of that individual to provide their personal information to us for the Purposes described in this Policy. We will use that personal information only to fulfil the purchase or booking and for related communications, unless the individual otherwise consents.

Links to Other Sites

Our Site may contain links to third-party websites, applications, software, or internet resources ‎including social media sites (“Third-Party Services”) that are provided solely for your convenience and ‎information. When you click on one of those links, you are leaving our Services and your interaction ‎with these Third-Party Services will be subject to their respective privacy policies and practices, which ‎may differ from this Policy and our practices. We do not endorse, and have no responsibility or liability for, or control over, those Third-Party Services or their collection, use, and disclosure of your personal information. We encourage you to read the privacy policies of those Third-Party Services to learn how they collect and use your personal information.

We do not endorse, and are not responsible for, those Third-Party Services or their collection, use or ‎disclosure of your personal information. We expressly disclaim any liability related to such collection, ‎use or disclosure. ‎

Information about Minors

We do not knowingly collect personal information directly from any individual under the age of nineteen. Where a booking or purchase includes a minor, only that minor’s parent or guardian should provide the personal information about that minor that is necessary to complete the booking or purchase, and that parent or guardian consents to the processing of that information in accordance with this Policy on the minor’s behalf.

2.    Purposes for Which Personal Information is Processed

We may process your personal information for the following purposes (the "Purposes"):

to ensure that the Site is optimized for your use and benefit;

• to analyze user experience and improve the Site;
• to operate, maintain, and provide to you the Services, features and functionality of the Site;
• to communicate with you to provide you services, information, and materials for your needs as identified by you through the Site;
• to process, confirm and administer your ticket, pass, booking or other purchase;
• to establish, administer, verify eligibility for, and renew annual passes and other memberships;
• to invite you to participate in guest satisfaction surveys and to analyze survey responses in order to improve our Services and guest experience, where you choose to participate;
• to comply with internal policies and procedures and other legal, accounting, or security requirements;
• to share your personal information with our employees, contractors, consultants, agents, and other third party service providers such as our website and online ticketing platform providers, payment processors, email and marketing service providers, advertising agencies, or customer service agencies ("Third-Party Processors") who require this information to assist us with establishing, maintaining, and managing our relationship with you and optimizing and providing the Service for your use and benefit.  Please note that we may change or add Third-Party Processors at any time, in our sole discretion, in Canada or elsewhere.  We encourage you to reference this Policy from time to time to obtain updated information;
• where you have provided your express consent (such as by opting in at sign-up) or where your consent is implied under CASL (as defined in Section 7 (CASL Policy) below), to send you commercial electronic messages by email, including newsletters, membership promotions, and event announcements, through our email marketing service providers (including Klaviyo). Each such message will identify the Company as the sender, include our contact information, and contain an unsubscribe mechanism. You may withdraw your consent and opt out of receiving marketing emails at any time, at no cost to you, by clicking the unsubscribe link included in any marketing email or by contacting us using the contact information provided in Section ‎11 below. We will process unsubscribe requests within 10 business days, and opting out of marketing emails will not affect transactional messages relating to your tickets, passes, bookings or other purchases; and
• for any other purpose with your consent or as required or authorized by applicable law. ‎

We will only process your personal information for the Purposes for which we intend to process such information.  Otherwise, we will not process your personal information without your consent.

3.    Disclosure of Your Personal Information 

We may disclose your personal information for the Purposes as described in this Policy in the following ways:

• to our directors, officers, employees, contractors, consultants, and agents on an as-needed basis;
• to our corporate parents, affiliates, and subsidiaries;
• to our service providers, including our website and online ticketing platform providers and payment processors; and
• to law enforcement, government or regulatory bodies, or other lawful authorities.

We may also disclose your personal information if it is required or authorized by law.‎

We may also transfer your personal information across provincial or national borders to fulfil any of the above Purposes, including to Third-Party Processors who may be located outside of Canada. Applicable laws in those other jurisdictions might permit foreign governments, courts, law enforcement or regulatory agencies to access the information in those jurisdictions. In these cases, we will comply with applicable local law requirements relating to the conditions for disclosure or release of personal information. 

4.    Cookies, Tracking and Website Analytics

We and our third-party providers may use cookies, local shared objects, and other tracking ‎technologies (referred to herein as “cookies”) to collect browsing, activity, device and similar usage ‎information within our Site. ‎ 

A “cookie” is a unique, alphanumeric identifier that we transfer to your computer’s hard drive through ‎your web browser for record-keeping purposes and to customize your Site and Services experience. Some ‎cookies can enhance your user experience by, for example, allowing you to personalize the look of the ‎Site, save your preferences, or make it easier for you to navigate our Site. Other cookies ‎are used to support the security and performance of the Services, or allow us to track aggregate and ‎statistical information about user activity within the Site and Services. ‎ 

Cookies can be first party cookies (cookies set by us which are primarily used to ensure the ‎technical functionality and security of the Site) or third party cookies (cookies set by ‎someone other than the website you are visiting, such as third-party partners and service providers, ‎to monitor and evaluate the use of the website). Some cookies will be stored only for the period of ‎time that you are visiting our Site (i.e. session cookies) and are automatically deleted once you ‎close your web browser. Other cookies may be stored for a longer period (i.e. persistent cookies).‎

Cookies may also be characterized as:

• Strictly Necessary: Necessary for our Services to function and cannot be switched off in our ‎‎systems. Without these cookies, we ‎cannot respond or provide you with the Services you ‎request or access on our Site. You can set your browser to block or ‎alert you ‎about these cookies, but some parts of the Services will not ‎then work properly or be available to you.‎ If you do not consent to our ‎uses of such cookies, please do not use our Services.‎
• Functional: Enable us to provide enhanced functionality and personalization. For ‎example, we may use these ‎cookies to remember settings you have applied, such ‎as language, or to provide and show embedded videos and content. Some of these ‎cookies are managed for us by third ‎parties, including by third-party ‎providers whose services we have added to our Services or Site. If you do not ‎allow these ‎cookies, then certain features on our Services or Site may not be ‎available or function properly.‎
• Advertising and Marketing: Collect information about your browsing habits and enable us to show you advertisements while you browse our Site and other online sites, including through advertising and retargeting tags provided by third-party advertising platforms such as Meta and Google. These cookies may be set by us or our third-party partners to understand the performance of our marketing activities, understand the way you interact with our marketing campaigns, and improve the relevance of the advertisements that you receive
  • Advertising and marketing cookies on our Site, as well as those contained within marketing emails you have signed up to receive, may include pixels and web beacons. The unique identifiers in these technologies enable us to recognize when you open our emails, which content you have interacted with on our Site and in our email marketing materials, your IP address or other unique identifier, and the date and time of your interactions with our content. We use the information collected by these cookies to create reports about how our email marketing campaigns perform. If unique identifiers are combined with other cookie information held on your device, it could be used to create a profile that identifies users of our Services.
• Performance and Analytics:  Allow us to count visits and traffic sources so we can measure and ‎improve the performance of our Services and Site. ‎They help us to know which ‎pages are the most and least popular and see how visitors move around ‎our Site. If you ‎do not allow these cookies we will not know when you ‎have visited our Site, and will not be able to monitor its ‎performance, which ‎may slow ‎Site performance.‎

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options ‎to block them in the future. The Help portion of the toolbar on most browsers will tell you how to ‎prevent your computer from accepting new cookies, how to have the browser notify you when you ‎receive a new cookie, or how to disable cookies altogether. Although you are not required to accept all ‎cookies when you visit our Services, you may be unable to use all of the functionality of the Site if you ‎reject certain cookies.

5.    Legal Basis for Processing Your Personal Information 

Consent

We will process your personal information only with your knowledge and consent, except where exempted, required, or permitted by applicable laws.  The form of consent may vary depending on the circumstances and the type of information being requested.  Your consent may be express with clear options to say "yes" or "no", such as by being asked to check a box to indicate your consent, or implied, such as when you provide us with your address through a form or email seeking information so that we can use those means to respond to your request.  Your consent can also be provided by your authorized representative.  Taking into account the sensitivity of your personal information, Purposes of collection, and your reasonable expectations, we will obtain the form of consent that is appropriate to the personal information being processed.  By using our Site or Services or otherwise by choosing to provide us with your personal information, you acknowledge and consent to the processing of your personal information in accordance with this Policy and as may be further identified when the personal information is collected.  When we process your personal information for a new purpose, we will document that new purpose by updating this Policy.

If you do not consent to the processing of your personal information in accordance with this Policy, please do not access or continue to use any of the Services or otherwise provide any personal information to us. You may refuse to provide consent or may notify us at any time that you wish to withdraw or change your consent to the processing of your personal information without penalty, subject to legal or contractual restrictions and reasonable notice by (i) stopping use of the Services and (ii) contacting us using the ‎contact information provided in Section ‎10 (Contact Information for Privacy Officer) below.  However, if you withdraw or change your consent, we may not be able to provide you with some or all of the Services. On receipt of notice of withdrawal of consent, we will inform you of the likely consequences of the withdrawal of consent, which may include the inability of us to provide certain services for which that information is necessary. Any withdrawal of consent will not affect the lawfulness of any processing up until that withdrawal.

Other Legal Bases 

Aside from consent, we may also process your personal information under other legal bases, as permitted by applicable laws.

6.    Security of Personal Information 

The security of your personal information is important to us.  We protect personal information using physical, technological, and organizational safeguards.  When warranted, we review our practices to ensure that they align with reasonable industry practices appropriate to the level of sensitivity to safeguard personal information against loss or theft, unauthorized access, alteration, or disclosure.
However, no method of transmission over the Internet, or method of electronic storage, is completely secure; as such, despite our safeguards and protocols, we cannot fully guarantee the security of your personal information and you should always exercise caution when disclosing personal information over the Internet.
In the event of a privacy breach, affected individuals will be notified, and steps will be taken to mitigate risks and prevent future incidents. We are committed to always ensuring the integrity and security of personal information.

7.    CASL Policy

We are committed to compliance with Canada’s Anti-Spam Legislation (“CASL”). Any electronic communication we send to outside parties is protected by a range of business procedures, processes and policies to ensure that such communication is done in compliance with CASL. In our electronic communications with outside parties, we comply with the rules established by CASL and enforced by various Canadian authorities including the Canadian Radio-television and Telecommunications Commission. CASL regulates, and our policies generally apply to, each commercial electronic message (a “CEM”) that we send. A CEM is an electronic message sent to an electronic address that, among its purposes, encourages participation in a commercial activity.

In addition to adopting and updating this Policy, we undertake various transparency initiatives to ensure we comply with CASL, which include:

• Consent – we do not send you CEMs without your consent. This consent typically must be “express” (expressly acknowledged by you), but in certain circumstances can be “implied”. In other limited circumstances, consent is not required.  We modified or adopted our sign-up, registration and consent forms in order to ensure that your consent is meaningful (i.e. informed and freely given) as required by CASL.  When we collect your electronic contact information, you will know the exact purposes behind the collection.
• Content – we adopted processes to ensure that our CEMs contain the following requirements prescribed under CASL, which will usually be in the footer of the CEM. We will:
  • Identify ourselves as the party sending the CEM, and whether we are sending the message on our own behalf or on behalf of someone else;
  • Provide you with our contact information; and
  • Set out a clear, working unsubscribe mechanism or preference centre that is easy to use, automatic, and at no cost to you (other than your own cost of connecting to the Internet).
• Clarity – we ensured that each aspect of a CEM, including its header, content, or any links or URLs in the CEM) conveys the appropriate information, whether viewed individually or taken as a whole, so that you always know what you are clicking on.

If you receive a CEM from us but believe that you should not have or no longer wish to receive CEMs, we will aim to respect your preferences in a timely manner once you update them through our unsubscribe mechanism. CASL requires us to process unsubscribe requests within 10 business days.  If you have any questions or concerns about our unsubscribe options, you may contact us at the address indicated in Section ‎11 below.

8.    Requests for Access to and Correction of Personal Information

Applicable privacy laws may provide you with specific statutory rights, including for example, the right to access or request the correction of errors or omissions in your personal information that is in our custody or under our control.  You may request access to and review of your personal information in our possession.  However, access may be declined where permitted or required by applicable law.

You may request that we correct your personal information in our possession.  We reserve the right not to change any personal information if we do not agree that it is inaccurate or outdated, but will append any alternative text the individual concerned believes appropriate.

If a rights request cannot be met, we will notify the individual making the request within 30 calendar days, in writing, of the reasons for the refusal and, where a correction was requested but not made, we will create a record to that effect.

9.    Retention of Your Personal Information

We generally keep personal information for only as long as it is needed to accomplish the Purposes for which it was collected, or as needed for authorized or legitimate or legally required purposes.  More specifically, we retain personal information as long as necessary for the fulfillment of the identified Purposes for its collection or as otherwise necessary to comply with applicable laws or protect our interests.  When personal information is no longer necessary or relevant for the identified Purposes, or is required to be retained by applicable laws, we will take steps to have it deleted, destroyed, erased, aggregated, or made anonymous.  We use reasonable industry practices to ensure that we have adequate controls, schedules, and practices for information and records retention and destruction which apply to personal information.

10.    Updates or Changes to this Policy

We reserve the right to modify this Policy at any time, so please review it frequently. Changes and ‎clarifications will take effect immediately upon their posting on the Site. If we make material changes ‎to this Policy, we will notify you here that it has been updated, so that you are aware of what information ‎we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. Your ‎continued use of the Site or Services signifies your acceptance of any changes to this Policy.‎

11.    Contact Information for Privacy Officer

If you have any questions or concerns regarding our compliance with this Policy and our processing of your personal information, you may contact us via email or mail at: 

Email: ● Mail: 200-215 Lawrence Ave, Kelowna, BC V1Y 6L2

Office of Information and Privacy Commissioner for British Columbia

You have a right to escalate privacy complaints to the Office of the Information and Privacy Commissioner for British Columbia (the “OIPC”). You can email or call the OIPC at:

Phone: (250) 387-5629

Email: